Recruiting and hiring practices have changed dramatically over the past few years. Technological advances and ever-increasing connectivity have yielded a more immersive application process many human resource professionals don't recognize. Specifically, the widespread use of social media networking sites has set a precedent for the ways in which applicants expect to interact with companies. Providing a unified platform for every step of the employee life cycle is possible with a human resources management system.
Providing a unified experience
As the Association for Talent Development pointed out, digital recruiting is no longer a unique method for finding new hires. Today, it is a necessity for any business looking to grow and succeed. The world is now digitally connected, and any company interested in remaining relevant and competitive in its industry needs to join in. As social media sites like Facebook, Twitter and LinkedIn have dictated, part of this connectivity relies heavily on collective networking and online interaction.
Candidates expect to be able to conduct research on an organization before applying for a position. Presenting a consistent employment brand to these potential workers should be a priority for corporations. From their first interaction with a business through their last day on the job, an employee should have a meaningful and supported experience.
Rather than sending applicants across multiple platforms to discern a solid understanding of a company's mission and methods, provide one centralized location for all their needs. Talent Circles encouraged a digital meeting place that allows candidates to read up on a corporation, apply to jobs, interview and connect with recruiters. This builds a rapport and begins a conversation, much like social media sites do. Plus, the company can accurately store information on candidates, complete required screening and track the application process from start to finish. It's a win-win situation.
Keeping up with technology
The age of social media has also provided people with the ability to access their online presence whenever they'd like. The emergence and subsequent boom of the mobile device industry has proven nothing if not that people enjoy remaining connected at all times. Being able to check Twitter feeds on the go is an action that candidates value. Providing an online space where they can track their application process and interact with recruiters will have a significant impact on overall satisfaction.
Currently, many businesses cannot perform all of their recruiting, tracking and hiring practices on a unified platform. Many rely on outdated spreadsheet formulas or paper filing systems to maintain records of the mountains of data collected during the recruitment process. Being able to efficiently manage information and smoothly handle the applicant tracking process demonstrates competency and quality to the applicant. It also eases stress on human resources personnel trying hard to find the most talented candidates.
If a business is not currently working with unified, web-based human resources management software, they are likely missing out on many hiring opportunities. In the age of social media, providing candidates with meaningful, interactive experiences on a unified platform is the best way to recruit, track and hire.